HCTV was built to serve a community that's often overlooked by national media — the people, businesses, and stories of Texas Hill Country.
We believe local matters. Not just breaking news, but the places you eat, the events you attend, the businesses you trust, and the people shaping life in the Hill Country every day. Our mission is simple: create a modern local television network that actually reflects the region it serves.
HCTV combines the reach of traditional television with the flexibility of streaming. Viewers can watch us on connected TV platforms, mobile devices, and — where available — local cable systems. That means our content is accessible whether you're at home, on the road, or watching from anywhere in the country.
HCTV delivers a mix of locally focused programming, including:
We blend professionally produced local content with carefully selected filler programming to ensure a full, engaging broadcast schedule from day one — without sacrificing quality or relevance.
Traditional local television hasn't kept up with how people actually watch content today. HCTV was designed from the ground up as a hybrid network, operating across OTT streaming platforms and linear television.
This approach allows us to:
Our technology-first model gives advertisers better performance, viewers better access, and the community a stronger local voice.
HCTV is more than a media outlet — it's a growth platform for local brands.
We work directly with businesses, organizations, and community leaders to create advertising and sponsorship opportunities that feel authentic, not intrusive. From traditional commercials to sponsored segments and branded content, our goal is to help local businesses tell their story in a way that connects.
Our long-term vision is to become the definitive media network for Texas Hill Country — trusted, accessible, and deeply rooted in the community.
As we grow, we plan to expand original programming, deepen local coverage, and create new ways for viewers and businesses to engage with the region they call home.
HCTV isn't trying to be national.
We're focused on being local — and doing it right.
Free to watch. Available on Apple TV, Roku, iPhone, and web.